While a little long winded, the overall idea Jiminy was trying to make is that we should strive to do things the right way. So how exactly does one utilize traditional corporate strategies and ideals to do things the right way? Well, we here at sup realized that you don’t. That is exactly why we’ve thrown “traditional” ways of operating right out of the window, starting with our name. 
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Sup represents a more palatable version of the word “superego,” which is the home of your conscience. Just like Jiminy, we want to lend a hand when it comes to moral thought and judgement making. We want to make it easier for everyone to navigate their environments.

To make this happen we decided to delve into a myriad of industries, from small business and ecommerce, to wellness, and finance. Even while catering to different aspects of life, collectively the solutions create a one-stop-shop for people to find all of the resources they need to take full control of their lives. A world where generational wealth is commonplace and where both health and financial literacy are standard is no longer a millennial pipe dream.

All in all, we firmly believe that knowledge is power. So by giving people real and transparent information about the world around them and how they spend their money, we are also giving people the power to actually be the change they want to see in the world, starting with themselves.